National Pork Board President Karen Richter of Montgomery, MN, sees great opportunity in the year ahead helping consumers understand the value and versatility of today's pork and updating the strategic direction of America's Pork Checkoff. The Minnesota producer was elected to head the 15-member board at a meeting held in conjunction with the recent World Pork Expo in Des Moines, IA....More
Showing pigs is a dynamic part of the pig industry in the United States. More than a million pigs are born, bred and raised for the show ring each year. But with that exciting part of the pork industry, comes a responsibility to practice good biosecurity to help protect people and pigs from disease threats....More
Make plans now to attend the Pork Checkoff's Producer Opportunity for Revenue and Knowledge (PORK) Academy sessions on Wednesday, June 5, and Thursday, June 6, during the 25th anniversary of World Pork Expo June 5-7 at the Iowa State Fairgrounds, Des Moines, IA.
“PORK Academy offers an outstanding lineup of leading experts who will address issues facing producers today,” says David Ray, chair of the Checkoff's Producer and State Services Committee and a pork producer from Edenton, NC....More
The Pork Checkoff is offering the 2013 Pork Management Conference, “Your Pork Industry Investment,” June 18-21 in Denver, CO.
The conference brings together industry experts to speak on current business trends and challenges, helping pork producers gain important insight and financial sophistication they can use to help manage through tough economic times....More
New opportunities and issues are emerging for U.S. pork exports, and producers have prioritized key tactics to put more U.S. pork on the world’s table.
“In challenging economic times, pork producers have had to become more efficient and find creative solutions,” says Tim Bierman, a wean-to-finish pork producer from Larrabee, IA, who chairs the National Pork Board’s International Trade Committee. “This is especially important in our international marketing.”...More
A veterinarian with the National Pork Board has devised a better way to deal with a foot-and-mouth disease (FMD) outbreak if it reaches the United States. There has not been a reported case of FMD in the United States since 1929, and animal scientists are working hard to keep it that way. One step in protecting animals is to create emergency plans for how farmers and government officials should react during outbreaks....More
As the world celebrates another Earth Day on April 22, research shows that America's pork producers have made huge improvements in environmental management over the last 50 years. The research, titled “A 50-Year Comparison of the Carbon Footprint and Resource Use of the U.S. Swine Herd: 1959 - 2009,” found that modern pork production methods have led to a 35% decrease in the carbon footprint, a 41% reduction in water usage and a 78% drop in land needed to produce a pound of pork compared with a 1959 baseline....More
America’s pork producers invest millions of dollars through their Pork Checkoff each year to help find solutions to challenges they face in the 21st century. A good return on this investment is expected – and rightly so. However, what isn’t necessarily realized is the fact that their dollars don’t work alone. In fact, a recent survey of researchers found that for every dollar of checkoff investment, nearly two additional dollars are drawn from outside sources to help find solutions to mutual challenges that are facing the pork industry....More
The National Pork Board on Saturday presented its Distinguished Service Award to South Dakota farmer Jim Leafstedt for his leadership in improving swine health in the United States, including the role he played during the elimination of pseudorabies from the United States.
The award was presented in Orlando, FL, during Pork Industry Forum, the industry's annual business meeting. The award is presented each year to someone who has made an extraordinary contribution to the U.S. pork industry....More
New market challenges and opportunities spurred the National Pork Board on Thursday to approve $3 million in additional Pork Checkoff funds to bolster the 2013 domestic marketing budget during the crucial summer sales months....More
Tracking success on pork marketing and outreach initiatives will be the central focus of the National Pork Board's meeting next week in Orlando, FL. With record-high feed prices causing significant financial losses within the pork industry, the board of directors will discuss how the Pork Checkoff's Pork Be Inspired marketing campaign can be strengthened to build new pork demand at a critical time for pork producers....More
The Pork Checkoff is inspiring pork’s biggest proponents, one little pin at a time, thanks to the astounding power of Pinterest. Pinterest is an online pinboard that allows people to “pin,” organize and share images, photos and videos that appeal to them....More
What started as a promising idea more than eight years ago has flourished as the Pork Checkoff’s Operation Main Street (OMS) strengthens the farm-to-fork connect between producers and consumers....More
Even though the flu season is now in full force, the Pork Checkoff still recommends producers, farm personnel and others who have contact with pigs get the seasonal flu vaccination as soon as possible to help protect human and pig health....More
Two new tools the Pork Checkoff recently introduced can help pork producers in the event of a crisis or emergency on their farm. The Farm-Level Crisis Response Plan template and Emergency Action Plan provide customizable, step-by-step guides to help producers be prepared and stay on track in their commitment to providing a safe, quality product....More
Next week, the National Pork Board travels to Texas, where more than one of every three residents is of Hispanic descent, to explore opportunities to market more pork to the growing Hispanic population in the United States. The board will meet in San Antonio Jan. 7-9,...More
A premises identification number (PIN) tag pilot program may make it possible to better target surveillance for pseudorabies and swine brucellosis in harvest channels. Moving forward with the implementation of a tagging program provides an opportunity to better detect diseases earlier and protect pork producers' markets....More
Even though the U.S. pork industry is more prepared than ever to ward off or address Foot and Mouth Disease (FMD), research gaps for FMD and other foreign animal diseases need to be identified and addressed, says Paul Sundberg, DVM, National Pork Board....More