Results of the National Pork Board’s annual producer survey indicate that pork producers are very satisfied with the way things are going in the pork industry. Seventy-six percent say things are generally on the “right track.”
Only 16% said things were on the “wrong track,” with the remaining 8% having no opinion. The right-track number is the highest in the last 10 years and is 12 points above the previous high in 2006.
In the random telephone survey, when asked if they supported or opposed the Pork Checkoff, producers showed the highest support ever, with 82% saying yes and only 8% opposed.
About 58% of producers said that they believe they enjoy a positive public image, with 20% saying that they suffer a negative image. When asked how their image compares to others in production agriculture, producers indicated their image was quite a bit better than poultry farmers, but worse than organic farmers and corn and soybean growers.
The survey results were provided by Mike Wegner, vice president of communications for the Pork Checkoff in the latest issue of Pork Checkoff Report magazine. More survey results are available in the spring issue of the publication at www.pork.org.