When the National Pork Board meets on Thursday (Sept. 9), consumer perspectives of pork and pork production will be a central focus of their deliberations.
More than 50 pork producers will meet to help guide the investment of Pork Checkoff dollars into consumer information, research and producer education programs. The programs are crafted to help producers offer consumers safe, affordable, quality pork products.
Earlier this summer, the board’s producer-led committees identified the following three major goals to achieving the board’s new five-year strategic plan:
The budget requests include major proposals to create new excitement for pork amongst consumers and to help consumers understand and appreciate modern agriculture. Other proposals advance the work of the We Care initiative and fund research to address significant social, economic and production concerns facing the pork industry.
Two task forces will report on efforts to enhance producer input into board decisions and strengthen state pork producer organizations.
Also at the meeting, the board will:
National Pork Board meetings are open to the public. To attend, contact Lorraine Garner, firstname.lastname@example.org, (515) 223-2600.
To learn more about the Pork Checkoff, log onto www.pork.org.