Lean pork is a powerful partner on the plate, and a new advertorial is inspiring food and nutrition professionals to kick meals up a notch by promoting this overachiever of super foods.
The full-page “Pork Packs Nutrients in Every Lean Serving” advertorial was recently featured on the inside cover of Food and Nutrition Magazine, a quarterly publication from the Academy of Nutrition and Dietetics.
“This was a great opportunity to showcase lean pork and its nutrient density while highlighting the last four years of our published nutrition research,” says Adria Sheil-Brown, manager of nutrition communications and research for the Pork Checkoff.
The magazine, which reaches more than 80,000 readers, targets professionals in healthcare, foodservice, academia, school and community nutrition programs, the food industry, the media and others who influence Americans’ diet and health.
“Approximately 86% of members in food/nutrition management are involved in making food purchases, and many of them work at large organizations,” Sheil-Brown says. “The Pork Checkoff’s advertorial in Food and Nutrition Magazine is a great opportunity to reach the health influencers who are talking to our customers.”
Through the advertorial, the Pork Checkoff noted that a 3-oz. portion of pork tenderloin provides an excellent source of protein, thiamin, vitamin B6, phosphorus and niacin. Pork is also a good source of potassium, riboflavin and zinc, yet contributes only 6% of calories to a 2,000-calorie diet.
The advertorial also highlighted research showing that pork:
• Curbs late-night munchies. Including lean pork or other proteins in three daily meals reduced late-night desires to eat and decreased distracting thoughts about food, both of which derail dieters if left unchecked.
• Helps fill you up. Including lean pork or other lean proteins in three daily meals rather than six mini-meals resulted in improved satiety throughout the day. Feeling full throughout the day may lead to an overall calorie reduction.
• Builds a better breakfast. Eating high-quality protein foods like lean Canadian bacon at breakfast resulted in a greater sense of fullness throughout the day, compared to eating additional protein calories at lunch or dinner.
“To help spread the word, we’re encouraging health and nutrition professionals to visit PorkandHealth.org or PorkBeInspired.comfor delicious recipes that do double-duty to keep pace with today’s busy families,” Sheil-Brown says.