Retail pork supplied by Premium Standard Farms (PSF) will be compliant with the U.S. Department of Agriculture’s country of origin labeling (COOL) requirements as of July 1.
That means PSF can certify that all pigs in their integrated system are born, raised and slaughtered in the U.S.
Source verification is one of six key parts of PSF’s Process Verified Program (PVP) in place since 1998.
USDA has approved the source verification element of PSF’s PVP program as meeting the origin verification provisions of the COOL guidelines.
"We are pleased to be the first meat company to be able to offer our customers product that complies with the requirements of COOL," says Bo Manly, president of PSF.
"While we have serious reservations about the impact of this law on agriculture in the U.S., we want to meet the needs of our retail customers who are ultimately responsible for verifying label claims."
For more information, click on www.psfarms.com.