Results of a study probing consumer attitudes toward meat will be released March 6 at the American Meat Institute/Food Marketing Institute Conference in Orlando, FL.
The National Meat Case Study looks at taste, shopping and cooking preferences. Focus groups discussed retail formats and how retailers might boost purchases of meat and nontraditional cuts of meat.
Study findings will be compared with results of the 2002 National Meat Case Study, which examined meat case products and consumer purchasing behavior.
The National Pork Board is one of the sponsors of the study.