The National Pork Producers Council (NPPC) has named Dallas Hockman as vice president of industry relations, a new position that focuses on building relationships with pork producers, processors and allied industries. “Dallas has more than 26 years of experience in the sales and marketing arenas that will help NPPC continue to build upon relationships with key audiences in the pork industry,” says NPPC CEO Neil Dierks. “He brings experience and a wealth of knowledge about the pork industry that will help NPPC keep U.S. pork producers and the industry proactive, competitive and sustainable.”

Hockman previously served as vice president and chief marketing officer at the National Pork Board, overseeing advertising, marketing and public relations activities.