Nature’s Premium Brand, producer of all-natural fresh pork, has announced the capability to track DNA for product traceability back to the farm of origin.

Nature’s Premium will use IdentiGEN’s DNA TraceBack system, process-verified by the U.S. Department of Agriculture, for product verification.

Nature’s Premium Brand pork packages will carry IdentiGEN’s DNA TraceBack seal at the meat case to guarantee to consumers that each cut came from the company’s production and processing system.

Midwestern family farmers raise the Nature’s Premium Duroc pigs on a strict vegetarian diet with no animal by-products. Animals never receive antibiotics or growth promotants. Health, sanitation and humane treatment of pigs are emphasized.

“Simply put, this program equates to trust,” says Nature’s Premium founder and CEO John Stewart. “We take samples of the actual DNA of every animal in the program to assure that we are delivering the premium quality assurances customers expect.”

Each product receives a permanent and tamper-proof bar code that provides the unique DNA of every animal, says IdentiGEN CEO and President Donald Marvin.

The IdentiGEN system is an approved USDA Process Verified Program that ensures product integrity throughout the food chain. More information can be found at