Market Probe, a global market research and consulting organization with world headquarters located in Milwaukee, WI, today announced the addition of Jill Rogers as Vice President, Agriculture and Animal Health Practice.
As part of Market Probe’s Global Agriculture and Animal Health practice, Ms. Rogers will oversee the development, execution, and management of strategic marketing research for Agriculture and Animal Health clients in North America.
Ms. Rogers steps into this senior position with 15 years of experience in the Marketing Research field, bringing advanced knowledge in both quantitative and qualitative analytical methods. Her achievements demonstrate forward-thinking in research approaches and a demonstrated strategic orientation in positioning, communications methods, forecasting, market segmentation, pricing, quadrant analysis and customer advocacy.
Prior to joining Market Probe, Jill Rogers managed a full-service custom firm specializing in Agri-business and Animal Health marketing research on both a national and international scale. Additionally, Rogers holds credentials in a broad range of related industries and topic areas, including Human Health Pharmaceuticals, Consumer Packaged Goods, Hospitality, Transportation and Finance. She comes to Market Probe directly from M/A/R/C Research, where she directed custom research for Fortune 500 clients around the world in diverse industries.
Rogers holds a degree in Political Science from Armstrong Atlantic State University, and has pursued additional education in Qualitative Research Techniques, Conjoint and Discrete Choice Analysis, and Market Research Statistics.