A total of 34,565 people attended World Pork Expo, sponsored by the National Pork Producers Council (NPPC). The 2007 figure topped 2006 by 10%.
Pork producers and exhibitors from around the country and 2,300 visitors from more than 50 nations gathered at the Iowa State Fairgrounds in Des Moines, IA. They sampled pork barbecue, visited the 1,000 trade show booths of the 450 exhibiting companies and attended educational seminars.
“This World Pork Expo was a huge success,” says NPPC President Jill Appell, a pork producer from Altona, IL.
Bruce Knight, U.S. Department of Agriculture (USDA) undersecretary for Marketing and Regulatory Programs, spoke to NPPC Strategic Investment Program members at a lunch.
At a press conference, Knight told reporters about U.S. beef trade with South Korea, the USDA's effort to retool the national animal identification system, and how the agency is moving forward on reopening the U.S. border to older Canadian cattle.