The National Pork Producers Council (NPPC) and the National Pork Board (NPB) will host the 13th annual World Pork Expo at the Indiana State Fairgrounds in Indianapolis, June 8-10.

The three-day event will present educational exhibits for pork producers and consumers as well as a pork-specific trade show with exhibits from more than 500 companies serving the pork industry.

The Pork Product Showcase will highlight the industry's new checkoff-funded advertising campaign celebrating "The Other" in the "Pork - The Other White Meat" campaign. The showcase also will display a fully stocked meat case with examples of the latest pork products and merchandising techniques.

Showcase participants will have the opportunity to learn about efforts promoting U.S. pork to trade and consumer audiences in Japan, Mexico, Korea, China, Hong Kong, Taiwan, Russia and Latin America.

Free producer education seminars will provide production, marketing and management tips for staying profitable. Producers will have the opportunity to discuss innovative environmental management and regulatory programs with specialists at the Environmental Education Center, which will feature exhibits by checkoff-funded programs as well as environmental agencies and organizations.

The Pork Producers' Business District will have professional representatives on hand to answer producers' questions on finance, marketing, production, financial recordkeeping systems and the National Swine Database. (See page 70 for additional details.)

At the Producer Hub, pork producers can visit one-on-one with elected producer leaders about checkoff-funded programs and non-checkoff-funded public policy issues. Producers serving on the boards of the NPPC and NPB will staff the hub.

Also, the exhibit will show visitors how to access checkoff-funded information and resources available on the NPPC Web site.

The World Pork Expo also will offer fun activities for families. These include competitive hog shows, pig races, the Pig-Casso Art Show, a craft show and free musical entertainment with performances by Yankee Grey, the Blenders and the Nelsons.

Contestants of the Great Pork BarbeQlossal contest will spotlight pork barbecue samples, and Celebrated Chefs will demonstrate tasty ways to prepare pork meals at home.

Producers will have the opportunity to bid on hog waterers, feeders, animal health products and other items at the Bid for Pork Silent Auction, which supports public policy action for the benefit of producers.

Admission for World Pork Expo is $8/day for adults and $2/day for children ages 6-11. Admission is free for children age 5 and under.