Voluntary COOL Plan Outlined

The National Pork Producers Council is part of a group of commodity organizations that released a statement outlining a plan for a voluntary country-of-origin labeling (COOL) program.

The plan calls for providing product origin information without burdening anyone with added costs, according to the group.

The plan will recognize existing labeling programs, allow flexibility, minimize recordkeeping and be cost-effective and market-driven, they say.