The National Pork Producers Council (NPPC) applauds the House Agriculture Committee's passage of a bill that would establish a voluntary country-of-origin labeling (COOL) program.

The “Food Promotion Act of 2004” is a bipartisan bill offered by committee chairman Bob Goodlatte (R-VA) and ranking member Charles Stenholm (D-TX). The bill would amend the Agricultural Marketing Act of 1946 to direct the Secretary of Agriculture to establish voluntary labeling of produce, meat and seafood with country-of-origin information.

“The proposed voluntary COOL system is designed to inform consumers without unduly burdening producers,” explains NPPC Vice President Joy Philippi, a Bruning, NE, producer. “We've long supported producers, packers and processors who choose to explore alternative markets to build demand for their products.”