As the pseudorabies (PRV) eradication program nears completion, the National Pork Producers Council (NPPC), using checkoff dollars in cooperation with the National Pork Board, has launched an awareness campaign to keep producers' herds PRV negative.

Materials discuss the importance of continued vaccination, herd biosecurity and awareness of PRV status - both in producers' own herds and the herds in their area.

A 12-page proceedings from a PRV awareness roundtable of veterinary experts covers the role of vaccines, how to keep clients from becoming complacent about PRV biosecurity and vaccination and key lessons they've learned from PRV breaks.

Panel member Max Rodibaugh, DVM, Swine Health Services, Frankfort, IN, says: "We had places that were blaming the neighbors or blaming pig movement, when in fact, they were going to the slaughter plants and not changing their boots and not washing trucks. It opened my eyes to the importance of biosecurity 24 hours a day."

Facts sheets explain what PRV is and provide an overview.

A fact sheet tells how preventing PRV pays. Craig Rowles, DVM, and manager, Elite Pork Partnership, LLP, Carroll, IA, explains: "The real question is, how much does it (PRV) cost if you get it? The cost of testing twice is $9 per sow. If 10% of the sows test positive and must be sold at salvage, you get the income from the sale, but you lose that individual's productivity.

"For example, if you assume a sow's productivity to be $270 per gestation period (nine pigs worth $30 each) with random distribution through the herd, and the average sow is half way through her pregnancy, you have a gross cost of $135 per sow.

"Then there is the cost of replacement gilts and the time it takes to isolate them and then get them into production. You must also add in labor, veterinary expenses and lost opportunity costs, which vary by production," says Rowles.

Other fact sheets explain the importance of an effective vaccination program, animal and transport biosecurity, cleaning and disinfection of transport vehicles and isolation of incoming breeding stock to prevent introduction to PRV.

For more information or materials, contact NPPC at (515) 223-2600 or visit their Web site at www.nppc.org.