This team will manage comprehensive marketing strategies from a global perspective that will align regional strategies and synergize the marketing and innovation efforts of Kemin AgriFoods businesses worldwide.
“This is an exciting addition to Kemin’s growing global presence,” says Jan-Jeroen De Beucker, Kemin AgriFoods marketing director. “As we continue to expand our product offerings across regions and markets, this new global team will provide support in the core areas of innovation and marketing so regional teams can focus on serving the unique needs of their market.”
New Strategic Marketing Team members include:
Chandru (K.V. Chandrasekar), Ph.D., joins as the global product manager focusing on LYSOFORTE™ and TOXfIN®. LYSOFORTE is a powerful biosurfactant with functional properties to enhance the absorption of nutrients, including fatty acids, in livestock and poultry diets. TOXfIN is a multi-toxin binder that effectively prevents digestive absorption of feed-borne mycotoxins, ensuring animal health and food safety. Since 2007, Chandru has served as product manager for Kemin AgriFoods Asia, based in Singapore, where he was responsible for repositioning LYSOFORTE for the Asia-Pacific market. Chandru holds a Doctor of Veterinary and Animal Science from Madras Veterinary College, India.
Monika Bieber-Wlaschny, Ph.D., joins as global product manager focusing on KEMZYME®, a complete solution for complex substrates. Monika brings with her more than 20 years of experience in the animal feed industry. Having held several key roles with F. Hoffman-La Roche AG, now DSM, Monika most recently served in new business development where she was responsible for launching new products worldwide. She holds an engineering degree in agriculture and a Doctor of Animal Nutrition with a focus in fish nutrition.
RC (R. Chanthirasekaran), Ph.D., joins as the global product manager focusing on CloSTAT®, an active microbial designed to maintain ideal gastrointestinal balance. RC joined Kemin AgriFoods India in 2005 as a technical manager and then joined the marketing team as CloSTAT product manager in 2007. His expertise is in poultry farm and disease management. RC holds a Bachelor of Science in veterinary science from TamilNadu Veterinary and Animal Sciences University and a Master of Business Administration from Bharathidasan University, TamilNadu, India.
Robert Musser, Ph.D., joins as the global product manager for the encapsulated products with a focus on the MicroPEARLS® product line. MicroPEARLS is a proprietary encapsulation method using unique spray freezing technology in the manufacturing of LysiPEARL™, MetiPEARL™, CholiPERL™, ButiPEARL™ and AciPEARL™. Prior to joining Kemin, Musser was the managing director for the North American division of SODA Feed Ingredients, LLC, where he was responsible for establishing and developing the market for encapsulated products in North America. Musser holds a Bachelor of Science, Master of Science and Doctor of Animal Science from Kansas State University, Manhattan, Kansas.
Tin Mariën joins as the marketing communications manager. In this role, Mariën will be responsible for developing, implementing and measuring all marketing communications initiatives for Kemin AgriFoods. Mariën joined Kemin in 1996 as the advertising and promotion officer for Kemin Europe. Prior to joining Kemin, Mariën earned a Master of Visual Arts from the Academy of Fine Arts in Belgium.
Kemin – Inspired Molecular Solutions™
Founded in 1961, the Kemin group of companies (www.kemin.com) provides health and nutritional solutions to the agrifood, food ingredient, pet food, human health and pharmaceutical industries. Kemin operates in more than 60 countries with manufacturing facilities in Belgium, Brazil, China, India, Singapore, South Africa, Thailand and the United States.
Kemin AgriFoods responds to the needs of today’s world population to be safe, to be efficient and to be healthy. Kemin AgriFoods brings value to the feed industry by working in partnership with their customers. TOTAL NUTRITION™ offers a wide variety of solutions with a judicious range of nutricines and nutrients to produce safe feed, in an efficient way that provides optimal livestock health.
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