A new barbecue contest is being unveiled at World Pork Expo, sponsored by Pfizer Animal Health.

The People’s Choice BBQ Contest features three of Iowa’s top competing Pit Masters. The two-day event takes place Wednesday, June 9 and Thursday, June 10 near the Pfizer tent, #60, north of the Varied Industries Building on the Iowa State Fairgrounds.

“World Pork Expo is about reconnecting with people, learning about new technologies and practices related to pork production and having fun,” says Gary Robertson, marketing manager for Pfizer Animal Health. “We are pleased to sponsor this new event, which promises to enhance the Expo experience.”

Baby back ribs will be the featured meat on Wednesday and pork sausage will be served on Thursday.

“Three of Iowa’s award-winning Pit Masters will compete each day,” Robertson explains. “We encourage everyone to come out and sample the pork, talk with the Pit Masters and cast your vote.”

The sampling and voting runs from 11 a.m. to 2 p.m. The People’s Choice winner will be announced at 3 p.m. daily at the Pfizer tent area.

Iowa Pit Masters competing are:

  • Big T’s Q Crew of Ames, the 2009 BarbeQlossal and Iowa BBQ Society Team of the Year;
  • Iowa Outlaws BBQ of Des Moines, the 2009 Nebraska State BBQ Champion; and
  • Ponderosa BBQ of Des Moines, the 2009 Iowa BBQ Society Top Five Team of the Year.

Pfizer Animal Health is a gold sponsor of World Pork Expo and is a business unit of Pfizer, Inc.