The request by Canada and Mexico for a World Trade Organization (WTO) compliance panel was recently granted, which will decide whether the U.S. Department of Agriculture’s country-of-origin labeling (COOL) regulation is consistent with the WTO’s 2012 ruling.
USDA proposed the new COOL rule after a WTO panel ruled in favor of Canada and Mexico’s complaint that the original U.S. COOL requirements violated WTO obligations. Canada, Mexico and United States meat and livestock groups believe USDA made the new COOL requirements even more complex and discriminatory against foreign meat and livestock and that this action would also have a negative effect on the U.S. beef and pork industries. Canada and Mexico plan to retaliate if the WTO rules in their favor again.