U.S. farmers and ranchers are competing in a very active international market with many countries investing significant public and private funds in trade development and market promotion programs. This is the finding of a study released by U.S. Wheat Associates (USW), who stated: “This is the first study to take an in-depth look at competing export market development programs as well as the source and amount of funding.”
According to the study, the European Union (EU) central government and 12 individual countries (Australia, Brazil, Canada, Chile, China, France, Italy, Netherlands, New Zealand, Spain, South Africa and Turkey) spent an estimated $1.8 billion, including $700 million in public funds and $1.1 billion in private funds, on export promotion for agri-food products. This compares to the United States in which an estimated $650 million, including $256 million in public funds and $394 million in private investment, were spent on trade development and marketing promotion programs of agri-food products.
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