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Pork Board Asks for Direction In Crafting New Strategic Plan

The National Pork Board is asking producers for their help in deciding how their pork checkoff dollars are used.

By going to http://www.pork.org, producers can participate in a nationwide survey to help the Pork Board determine what issues will have the most impact over the next few years and how checkoff dollars should be used to address those issues. The answers will help build a new strategic plan for the pork industry.

The overall objective of the planning process is to find new solutions to the economic, social and scientific challenges facing the pork industry, says Pork Board Chief Executive Officer Chris Novak. The survey, along with three regional meetings held last week, are designed to ensure the plan is focused on critical day-to-day needs of pork producers.

The survey asks what are the industry’s needs now, five years from now and 25 years from now.

The survey allows participants to identify and prioritize the issues they believe are important. Room is provided at the bottom of the survey for specific comments.

The survey takes about 10-15 minutes to complete.

Deadline to complete the survey is Aug. 21.   

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© 2009 Penton Media Inc.



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