Joy Johnson joins the National Pork Board as vice president of marketing. She has 17 years of marketing experience, serving most recently as vice president of market strategy for Osborn and Barr Communications, an agricultural marketing agency.

Johnson’s duties will focus on domestic marketing of pork. She will manage the Pork Board’s demand enhancement staff, which promotes pork to a wide variety of audiences through market and consumer trend research, the “Don’t be blah” campaign, work of the Pork Information Bureau and activities in the retail, foodservice, niche and culinary markets.