Kansas City, MO. (March 12, 2012) – More than 100,000 consumers have requested ongoing information about food and agriculture through the Center for Food Integrity’s (CFI) successful Farmers Feed US program. The database includes email addresses for consumers in 12 states who have “opted-in” for additional information while registering in Farmers Feed US sweepstakes (Ohio, Michigan, Indiana, Missouri, Iowa, Wisconsin, South Dakota, Minnesota, Illinois, Delaware, Maryland and Pennsylvania). The list is currently being used on a national level to distribute CFI’s monthly Best Food Facts (www.BestFoodFacts.org) newsletter and by organizations at the state level to communicate with consumers who live in their state.
“We look forward to engaging with consumers in the database who are actively seeking more information about food and farming,” says Charlie Arnot, CEO of the Center for Food Integrity, which coordinated the Farmers Feed US program with state-based organizations. “Whether that’s communications from CFI, or state-based groups, it’s a great resource to reach a portion of the population who is highly-interested in food production.”
According to Arnot, CFI is currently recruiting partners for “On America’s Table” a regular e-newsletter to be distributed to the entire database. “CFI will continue to use ongoing, two-way communications to engage with consumers and build trust in today’s food system,” Arnot said. Those interested in more information about “On America’s Table” can contact Mark Crouser at Mark.Crouser@foodintegrity.org.