Novus Launches Podcast Series

St. Louis, Missouri, November 18, 2009 — Novus International Inc., a global leader in animal health and nutrition announces the launch of a bi-weekly podcast series titled, “What’s New with Novus”. The first podcast was made available November 18, 2009 on iTunes, Zune and www.novusint.com/podcasts for download or streaming.

The topics of “What’s New with Novus” will focus on issues facing the global agriculture community today. These issues include the global food crisis, Stratum Nutrition (Novus’s human division), sustainability and key industry events. Every other podcast will focus on ALIMET® feed supplement, Novus’s leading product. These topics include the benefits in various species and the importance of ALIMET® for animal nutrition.

The first podcast features Dr. Giovanni Gasperoni, Executive Vice President, Marketing and Sales, Novus International. Dr. Gasperoni discusses ALIMET® and Novus’s 30 year commitment to the product and 25 years of production in Texas. “Novus is a company whose products, programs and services are based on science and technology,” said Tricia Beal, Director of Global Communication, Novus International. “These podcasts are designed to embrace technology, while educating our stakeholders on relevant issues within animal agriculture.”

The next edition of “What’s New with Novus” will be available November 30, 2009 on iTunes, Zune and www.novusint.com/podcasts. Novus’s Global Ruminant Market Manager Stephanie Gable will be discussing oxidative balance in the cow.

About Novus International, Inc.

Novus International, Inc. is headquartered in metro St. Louis, Missouri, U.S.A. and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® organic trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. Arenus (www.arenus.com) is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.), that focuses on developing health and dietary supplements for the equine and companion animal markets.

Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit www.novusint.com.

® ALIMET is a trademark of Novus International, Inc., and is registered in the United States and other countries.

® MHA is a trademark of Novus International, Inc., and is registered in the United States and other countries.

® ACTIVATE is a trademark of Novus International, Inc., and is registered in the United States and other countries.

® ACIDOMIX is a trademark of Novus Deutschland GmbH and is registered in Germany and other countries.

® ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries.

® MINTREX is a trademark of Novus International, Inc., and is registered in the United States and other countries.

® SANTOQUIN is a trademark of Novus International, Inc., and is registered in the United States and other countries

™MERA is a trademark of Novus International, Inc.

® AGRADO is a trademark if Novus International, Inc., and is registered in the United States and other countries.

®ARENUS is a trademark of Novus Nutrition Brands, LLC.

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