NOVUS International Signs Agreement With Chr. Hansen

(St. Charles, MO - AgNewsWire) NOVUS International, Inc. and Chr. Hansen, Inc., two leaders in animal health and nutrition, signed an agreement last week at World Pork Expo (WPX). This agreement combines the strengths of both organizations with respect to sales and technical competencies to position BioPlus 2B® to the swine industry in the United States.

BioPlus 2B®, a direct fed microbial (DFM), contains two strains of Bacillus (Bacillus licheniformis and Bacillus subtilis). These Bacillus strains can improve the intestinal microbial balance of swine. Safety studies have proven that BioPlus 2B® strains are totally safe to animals and humans. The data was compiled into more than 5,000 pages to get final approval in the European Union for all swine categories. It makes BioPlus 2B® the most extensively documented microbial for swine.

“This partnership compliments our GEMS nutrition program and gut health management portfolio,” stated Dan Meagher, Vice President, Americas. “NOVUS International is focused on providing producers, nutritionists and veterinarians with ways to optimize pig health and performance.”

BioPlus 2B® is an effective means of helping balance bacterial populations in the intestinal tract to improve performance regardless of life stage. BioPlus 2B® is an effective DFM that increases live weight gain and improves feed conversion efficiency when used in nursery and grow-finish applications. BioPlus 2B® also helps improve overall intestinal health, improved average daily gain (ADG) and decreased mortality.

“The cooperation with NOVUS International immediately broadens our access to the swine market in the United States. We expect strong growth in sales with this cooperation”, explains Dr. Bill Braman, VP Marketing and Sales Animal Health & Nutrition, Chr. Hansen NA.

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About NOVUS International

Novus International, Inc. is headquartered in St. Louis, Missouri, U.S.A. and serves customers in more than 80 countries around the world. An industry leader in animal nutrition and health, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® organic trace minerals, SANTOQUIN® feed preservative, MERA(TM)MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. The ARENUS(TM) brand (www.arenusperformance.com), part of Novus International, Inc., focuses on developing performance products for the equine and companion animal markets. Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit www.novusint.com.

About Chr. Hansen

Chr. Hansen is a global biotechnology company that provides ingredients to the food, dairy, human health and nutrition, and animal health industries. Based on intensive research the company is a leading supplier of cultures, probiotics, enzymes and natural colors, which are applied in foods and beverages, dietary supplements, and agricultural products.

For more information, please visit www.chr-hansen.com

®BioPlus 2B is a trademark of Chr. Hansen AS and is registered in the United States and other countries

®ALIMET is a trademark of Novus International, Inc., and is registered in the United States and other countries.

®MHA is a trademark of Novus International, Inc., and is registered in the United States and other countries.

®ACTIVATE is a trademark of Novus International, Inc., and is registered in the United States and other countries.

®ACIDOMIX is a trademark of Novus Deutschland GmbH and is registered in Germany and other countries.

®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries.

®MINTREX is a trademark of Novus International, Inc., and is registered in the United States and other countries.

®SANTOQUIN is a trademark of Novus International, Inc., and is registered in the United States and other countries.

(TM)MERA is a trademark of Novus International, Inc.

®AGRADO is a trademark if Novus International, Inc., and is registered in the United States and other countries.

(TM)ARENUS is a trademark of Novus Nutrition Brands, LLC.

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