National Pork Board CEO Chris Novak kicks off the 2011 Pork Management Conference looking at association activities past, present and future, with the latest information on the new promotion campaign, Pork. Be inspired.

The conference is June 14-17, 2011 at the Hilton Nashville Downtown. Registration costs $395 per person until May 27 and $435 after that date. To register, call the Pork Checkoff Service Center at (800) 456-7675 or visit

On June 15, Keynote speaker John Phipps helps attendees use new forecasting tools, behavioral economics and information processing skills to manage fears in the face of “black swans” economic events and recognize opportunities to not just profit, but serve customers.

Chris Wall of the National Pork Producers Council provides an update on events in Washington, DC.

Chuck Wirtz of Fern Valley Feeders discusses the value of selling pigs on the spot market.

The afternoon is devoted to a golf outing during which lunch is served.

On June 16, attendees will hear from a risk management panel, learn “good barn culture” and how to achieve it, and listen to sessions on the Pork Board’s We Care and Operation Main Street initiatives.

The afternoon session features a tax update, financial impact of a PRRS outbreak and time management
Concurrent sessions cover hedge accounting, getting paid for pigs, ethics in a business environment and a lender panel discussion.

An evening reception is followed by golf awards.

The June 17 morning closing session includes a market outlook with Steve Meyer, president of Paragon Economics and a columnist for National Hog Farmer’s Weekly Preview and a grain outlook by Bill Lapp of Advanced Economic Solutions.