North Carolina Pork Council (NCPC) announced it has joined forces with the North Carolina Association of Feeding America Food Banks to wage war against childhood hunger in North Carolina.

The NCPC board of directors approved this partnership almost a year ago and it was publicly launched early this month.

The Food Effect campaign will be driven by an online network designed to educate, involve and unite people in the fight against childhood hunger.

When the NCPC board first considered this initiative, the board was alarmed to learn that North Carolina is tied with Louisiana for the highest percentage of hungry kids – one in four – under the age of five. The board realized that as an industry that truly feeds the world, it had to do more to make a difference at home.

The Food Effect can be found at www.thefoodeffect.org, and has already had more than 17,000 views. Visit the Web site to learn more about the problem of childhood hunger in North Carolina and how to be part of the solution. Producers can help by giving their time and money.

But another part of the campaign is to use social media by sharing producers’ efforts on Facebook or Twitter. Videos of the press conference and the partnership with NCPC can also be viewed on YouTube.

For questions or for more information, contact the NCPC office at (919) 781-0361 or go to www.ncpork.org.