New Feed Ingredient Definition for MINTREX® Chelated Trace Minerals from Novus Accepted by AAFCO

ST. LOUIS, Mo., August 4, 2011 – MINTREX® chelated trace minerals from Novus International, Inc., belongs to a new feed ingredient category. The Association of American Feed Control Officials (AAFCO) accepted this new feed ingredient definition July 31, during its 2011 Ingredient Definitions Committee Meeting in Austin, Texas.

The Division of Animal Feeds within the U.S. Food and Drug Administration Center for Veterinary Medicine accepted the chelated trace minerals category earlier this year and recommended that AAFCO accept this definition for inclusion in its official publication.

“The formation of a new feed ingredient category for MINTREX is an extremely important step that gives us the opportunity to define a new class of trace minerals,” says Dr. Chris Knight, Vice President of Research and Development for Novus. “This announcement demonstrates to our customers in the animal health and nutrition industry that MINTREX is a next-generation trace mineral, truly defined as a chelate.”

In scientific terms, chelation means the trace minerals in MINTREX are bound with a ligand. This creates a stable complex in the acidic pH of the upper gastrointestinal tract; reduces break-up, or dissociation, of the mineral; helps reduce losses caused by antagonisms; and protects the mineral for efficient delivery and uptake in the small intestine.

MINTREX Cu, Zn and Mn supply the essential trace minerals copper, zinc and manganese. It can be added to feed for poultry; dairy and beef cattle; and hogs; as well as companion animal and equine diets, to provide for their mineral requirements and help animals perform to their full genetic potential. Because it is a highly bioavailable mineral source, MINTREX is absorbed and used by the animal to a much greater degree than comparable inorganic trace mineral supplements. This enables producers to maintain feeding efficiency with fewer minerals fed and excreted.

“We are excited to have earned recognition of this new feed ingredient definition,” Knight says, “but it’s even more rewarding to be able to offer our customers an innovative form of trace minerals that maximizes their return on investment.”

About Novus International, Inc.

Novus International, Inc., is headquartered in metropolitan St. Louis, Missouri, U.S.A., and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, CIBENZA® feed additive, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, MERA(TM)MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. Arenus (www.arenus.com) and Stratum Nutrition (www.stratumnutrition.com) are divisions of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.).

Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd.

For more information visit www.novusint.com.

®ALIMET, ACTIVATE, AGRADO, CIBENZA, MAAC, MHA, MINTREX, SANTOQUIN and Novus are trademarks of Novus International, Inc., and are registered in the United States and other countries.

®ACIDOMIX is a trademark of Novus Deutschland GmbH and is registered in Germany and other countries.

(TM)MERA is a trademark of Novus International, Inc.

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