March Scenario for Pfizer Animal Health’s “Virtual Walk the Pens” Simulator

Unusual Water Reading May Indicate Trouble

New York (March 1, 2010)—Pfizer Animal Health is releasing the 10th scenario for the “Virtual Walk the Pens” simulator. In this scenario, the virtual finishing barn has reduced water use, according to the meters. Players must walk the pens and determine if a disease outbreak is threatening the finishers in the virtual barn. The virtual veterinarian is on hand to analyze player’s findings and offer advice.

The simulator is an online educational tool that can be played from any standard computer and is intended to help demonstrate the importance of Individual Pig Care.

“We have been very impressed with how well ‘Virtual Walk the Pens’ has been received by the industry,” says Eric Farrand, Pig Husbandry Team Manager, Pfizer Animal Health. “The competition was very strong and we’re thrilled that so many people took a vested interest in improving their Individual Pig Care skills.”

Since June 2009, 2,551 players have gone to work in the virtual barn to determine the best course of action for the 2,400 virtual pigs. All of the scenarios can be found at www.individualpigcare.com/WTPGame and players are encouraged to replay scenarios and improve their scores. A bonus scenario also will be presented randomly as players return to the site.

The highest ranking player from each month will receive and Individual Pig Care tool belt to help make work in the real barns a little easier.

Individual Pig Care™ is an approach that provides for pig needs to maximize potential, producer needs for increased profitability and societal needs for a sustainable, high-quality product, raised with sound husbandry practices.

Pfizer Inc. (NYSE: PFE), the world’s largest research-based pharmaceutical company, is a world leader in discovering and developing innovative animal vaccines and prescription medicines. Pfizer Animal Health is dedicated to improving the safety, quality and productivity of the world’s food supply by enhancing the health of livestock and poultry; and in helping companion animals live longer and healthier lives. For additional information on Pfizer Animal Health’s portfolio of animal products, visit www.PfizerAH.com.

# # #

All brands are the property of Pfizer Inc., its affiliates and/or its licensors. ©2009 Pfizer Inc. All rights reserved. GSW09077

News Media Contact:

Jill Spiekerman

515.971.9613

j.spiekerman@martinwilliams.com

NEW! Get the Blueprint app now!

The new Blueprint app is the pork industry's most in-depth view of management practices, production stages and pork industry challenges — now at your fingertips.

Download your Blueprint app today!

Sponsored Introduction Continue on to (or wait seconds) ×