USDA has announced a $5 million multi-state grant to establish the Agricultural Marketing Resource Center (AMRC), a collaboration of university and outreach specialists who research and interpret information on value-added agricultural activities.

The center will be aligned with four universities. Iowa State University Extension will provide administrative leadership. Kansas State and the University of California will conduct research/outreach and commodity specific content. Oklahoma State will focus on food processing and proprietary data analysis.

The center will offer:

  • An electronic, Web-based library to disseminate information and resources to producers and processors;

  • A Web-based forum to encourage the exchange of information and development of strategic alliances and partnerships; and

  • Coordinated research and outreach support systems, including training and instructional materials for producers utilizing new telecommunications and computer technology. Visit www.rurdev.usda.gov.