Producers who sell pork direct from their farms can list their business for free on the pork checkoff's new Niche Pork Web site.

The site (www.nichepork.org/index.asp.) connects producers, packers and buyers across the country, says Scott Long, Manteca, CA, pork producer and National Pork Board member.

The site also includes niche pork links to universities, Extensions, the U.S. Department of Agriculture and the National Pork Board.

To contribute to the site, call the Pork Service Center at (800) 456-7675.