To better reflect its new product line and focus, Seghers Newsham Genetics is adopting a new name, Newsham Genetics, LC.

The new name is a “more accurate representation of who we are and, more importantly, where we're going with product development,” says new CEO Filip Ackerman.

“The growing success of the Newsham products at the customer level was the driving force behind phasing out the Seghers lines and focusing on developing the highly acclaimed Newsham genotype, which for the past five years has taken a different approach with genetic selection,” he says.

Besides BLUP (best linear unbiased prediction), the standard selection process used by most genetics companies, Newsham uses Gentel, a selection process based on the performance of animal groups, not individuals, he explains.