Lincoln Electric Introduces 2010 Equipment Catalog with New Look and an Online Fast-Flip eBook Version

New catalog features improved guidance for welder selection

Cleveland - Lincoln Electric has introduced its new 2010 Equipment Catalog with a new look and feel, as well as an online Fast-Flip eBook version that is accessible on Lincoln's website. This online catalog features intuitive, book-like navigation, making Lincoln's entire product line more easily accessible.

With its fresh new appearance and easy navigation, the catalog displays all of Lincoln Electric's key products, including the 108 new products and accessories introduced over the last year to help its customers reduce costs, increase quality and improve productivity.

The new catalog showcases the company's wide selection of power sources, welding consumables, accessories, automated solutions and environmental systems, including these new products:

Equipment and Accessories

Viking(TM) helmets

Big Red(TM) 500

Panther(TM) and Cougar(TM) Guns

Power Wave(R) AC/DC 1000(R) SD

MAXsa(TM) wire drives and controllers

Consumables

Accu-Pak(R) box and stem packages

Pipeliner(R) low alloy stick electrodes

Excalibur(R) stainless flux-cored wires

Submerged arc wires and fluxes

Automated Solutions

VRTEX(TM 360

eCell(TM) LR

System 15

Environmental Systems

Mobiflex(R) 100-NF

Modular extraction hood

Statiflex(R) 200 M

Printed on paper created with sustainable forest practices, the catalog features information regarding Lincoln Electric's Green Initiative Awareness Program.

The Green Initiative Awareness Program promotes the company's initiatives to reduce environmental impact of its manufacturing processes and products. To help customers identify products connected to these initiatives, Lincoln Electric has labeled them with a new "Green Initiative" logo that states the product's green advantage.

To access the online version of the Equipment Catalog, visit www.lincolnelectric.com.

To request a copy of Lincoln Electric's 2010 Equipment Catalog, call (888) 355-3213 or visit www.lincolnelectric.com to obtain a print copy of Bulletin E1.10.

The Lincoln Electric Company, headquartered in Cleveland, Ohio, is the world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, fume extraction equipment and plasma and oxyfuel cutting equipment. The company holds a leading global position in the brazing and soldering alloys market.

Attn: Magazine Staff - Please send prospect lead inquiries only to Lincoln Electric c/o Ultimate Lead Systems, Inc., P.O. Box 739, Berea, OH 44017.

Media Contacts:

Kate Eidam - keidam@fallscommunications.com or 216.472.2390

Joe Mosbrook - jmosbrook@fallscommunications.com or 216.472.2383

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