January Scenario for Pfizer Animal Health’s “Virtual Walk the Pens” Simulator

Mysterious Weight Loss in the Virtual Barn

New York (Jan. 4, 2009)—Pfizer Animal Health is releasing the first scenario of 2010 for the “Virtual Walk the Pens” simulator. The eighth scenario, available at www.individualpigcare.com/WTPGame, tests players’ ability to identify early signs of trouble to prevent losses in the virtual barn.

When the pigs arrived they looked great and the group’s average weight was around 15 pounds per pig, but now something is up in the virtual barn. The last caregiver has reported that big pigs with good body condition look fine one day and then start to lose flesh the next, even though they seem to be eating. Players must walk the pens and report their observations to the virtual veterinarian who will offer advice. By taking the appropriate actions now, players will be able to get these pigs and the virtual barn back on track.

The “Virtual Walk the Pens” simulator is an educational tool can be played from any standard computer and is intended to help demonstrate the importance of Individual Pig Care.

“The simulator was very well received in 2009,” says Eric Farrand, Pig Husbandry Team Manager, Pfizer Animal Health. “We look forward to providing more scenarios into 2010 and watching the competition grow as we see more operations implementing this game as a training tool.”

As the scenarios continue into 2010, more people are encouraged to play and compete for the top scores. Player rankings can be found on the website and each month’s highest scoring player will receive an Individual Pig Care tool belt to help make work in the real barns a little easier.

Individual Pig Care™ is an approach that provides for pig needs to maximize potential, producer needs for increased profitability and societal needs for a sustainable, high-quality product, raised with sound husbandry practices.

Pfizer Inc. (NYSE: PFE), the world’s largest research-based pharmaceutical company, is a world leader in discovering and developing innovative animal vaccines and prescription medicines. Pfizer Animal Health is dedicated to improving the safety, quality and productivity of the world’s food supply by enhancing the health of livestock and poultry; and in helping companion animals live longer and healthier lives. For additional information on Pfizer Animal Health’s portfolio of animal products, visit www.PfizerAH.com.

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All brands are the property of Pfizer Inc., its affiliates and/or its licensors. ©2009 Pfizer Inc. All rights reserved. GSW09075

News Media Contact:

Jill Spiekerman

515.971.9613

j.spiekerman@martinwilliams.com

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