WASHINGTON, D.C. and DES MOINES, Iowa, Jan. 11, 2010 - DuPont business Pioneer Hi-Bred and the American Farm Bureau Foundation announced a $500,000 donation to fund the American Farm Bureau Foundation for Agriculture's My American Farm virtual education program. The donation from Pioneer Hi-Bred over three years, will enable the foundation to further build agricultural awareness and understanding through education.
The My American Farm project teaches agricultural literacy to consumers and the public through an interactive computer game. Players learn where food comes from in addition to learning how products get from the farm to their dinner plate.
"The American Farm Bureau Foundation for Agriculture has identified a great opportunity for teaching the public about modern agriculture. Through science and productivity, farmers are feeding the world and bettering the lives of people every day," says Frank Ross, vice president and regional director - Pioneer, North America. "We are pleased to partner on this initiative and support the cause of increased agricultural literacy."
"The financial support of Pioneer Hi-Bred is critical for the success of the My American Farm project," says Bob Stallman, president - American Farm Bureau Foundation for Agriculture. "We greatly appreciate the support and commitment to increase agricultural literacy through this important project."
The My American Farm virtual education program is anticipated to engage millions of youth, teachers and parents over the next five years through unique educational experiences. The website, www.myamericanfarm.org, is a destination for children to be entertained by playing games while learning math, social studies, language arts and science in the context of agriculture and food production. The program provides high-quality educational resources for educators as well, adding to the materials provided by Farm Bureau's highly successful Ag in the Classroom network.
The American Farm Bureau Foundation for Agriculture is a 501(c)(3) affiliate of the American Farm Bureau Federation. The foundation works to build awareness and a positive public perception of agriculture through education.
The donation reflects the company's recently announced commitment to focus on meeting four emerging global trends, one of which is increasing food production.
Pioneer Hi-Bred, a DuPont business, is the world's leading source of customized solutions for farmers, livestock producers and grain and oilseed processors. With headquarters in Des Moines, Iowa, Pioneer provides access to advanced plant genetics in nearly 70 countries.
DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.
American Farm Bureau Federation
Tracy Taylor Grondine