Three free webinars this month will provide details on what drives consumer trust in food, what consumers expect in terms of trustworthy transparency, what causes consumer outrage and how to enhance consumer trust in food.

The first of three webinars on The Center for Food Integrity's (CFI) 2013 Consumer Trust in the Food System Research will reveal the answers to these questions and their groundbreaking Seven Steps to Trust-Building Transparency model.

CFI’s previous research indicates that transparency is important to building trust in this era of growing consumer skepticism of “big food.” That transparency is explained. Additionally, learn what triggers the social outrage that can drive societal change and undermine trust.

Through this research, opinion-leading consumers and those most concerned about food issues have provided clear direction on exactly what can be done to overcome consumer bias and skepticism and how to earn consumer trust.

The webinars are available at no charge, and all participants will receive an executive summary of the research results. For more information on the webinars, visit the CFI website.

The seminars include:

Friday, November 1: Breaking Through Consumer Skepticism

1 -2 p.m. CDT

Friday, November 8: Millennials and Food Information - What They Want and Where They Get It

1 -2 p.m. CST

Friday, November 15: Consumers on Animal Ag - Trends and Tipping Points

1-2 p.m CST.