Canada and Mexico have asked the World Trade Organization (WTO) to form a compliance panel to review the United States’ rules on country-of-origin labeling (COOL). Canada said that the “United States has failed to bring its COOL measure into conformity with its WTO obligations. We believe that the recent amendments to the COOL measure will further hinder the ability of Canadian cattle and hog producers to freely compete in the U.S. market.”

Mexico said, “The new COOL rule, however, is even stricter than the measure which was originally challenged in the WTO, and will generate even more trade distortions.”