Pondering the Pork Chop Identity Crisis

A pork chop by any other name tastes just as juicy and delicious--and now has a new identity in the meat case. In an effort to make both pork and beef more consumer-friendly, new names such as porterhouse pork chops will help retailers differentiate and merchandise pork cuts more effectively, according to the National Pork Board.

The National Pork Board and the National Cattlemen’s Beef Association collaborated on in-depth research over an 18-month period before implementing the renaming process. The research showed consumers are often confused by the different names for similar cuts of meat. Consumers also don’t know how to cook the variety of cuts in the meat case. The new naming scheme is designed to simplify pork cut names in order to help consumers identify the proper usage and preparation guidelines.

Several cuts of pork will now match the names for similar cuts of beef. Look for new pork names such as the pork porterhouse chop (previously a loin chop), pork ribeye chop (previously a rib chop), pork New York chop (previously a top loin chop). The National Pork Board’s Patrick Fleming, director of retail marketing, says research shows consumers buy cuts they are familiar with. “Now, once they get their New York chop or ribeye chop home, they can grill it in the way they’re familiar with, too.”



Like what you're reading? Subscribe to the National Hog Farmer Weekly Wrap Up newsletter and get the latest news delivered right to your inbox every Friday!


Joseph Cordray, professor of animal science and the director of the Iowa State University Meat Laboratory, says the new labeling system is going to be beneficial to the meat industry. “It’s a win-win,” he says. “It’s positive for producers and processors because they can do a better job of marketing their products, and consumers have a better understanding of what they’re purchasing.”

At first I was a little bit skeptical. Were consumers really that confused? Is it a good idea to name beef and pork cuts in such a similar fashion? Won’t there be the potential for some brand/species confusion?  My first job out of college was information specialist with the National Live Stock and Meat Board, which was devoted to the promotion of beef, pork, lamb, veal and processed meats. That organization was dissolved due to commodity group concerns about spending checkoff dollars to jointly promote “competing” meats.  Apparently we no longer worry about that sort of thing.

Admittedly, there has been a lot of media “buzz” and attention surrounding this new naming system. Conveniently, this attention is coming just in time for grilling season! I guess time will tell whether or not this was a good decision for pork promotion. The porkbeinspired.com Web site is prominently featuring information about the new names, along with the ever-popular recipe section.  Everyone from major network news stations to USA Today has carried a prominently featured story, which promotes meat!

What do you think about the new meat names? Share your thoughts in the Comments section, or email lora.berg@penton.com. In the meantime, fire up the grill!


You might also like:

Meat Label Changes Bolster Consumer Confidence

Meat Industry Renames Cuts


Discuss this Blog Entry 6

on Feb 11, 2014

Hey – great blog, just looking around some blogs, seems a really nice platform you are using. I’m currently using WordPress for a few of my blogs but looking to change one of them over to a platform similar to yours as a trial run. Anything in particular you would recommend about it?
bubblegum casting

on Feb 25, 2014

Thanks a lot very much for the high quality and results-oriented help. I won’t think twice to endorse your blog post to anybody who wants and needs support about this area. mortgage brokers calgary

on Mar 19, 2014

Pork meat eventhough it is tastier than any other meat it needs proper cooking as itwhen it is boiled it should go beyond the limit what other meat’s boiling point as the pork contain a slot of germs in itcustomer relationship management

on Mar 30, 2014

Its really a very interesting posting indeed. Thanks for sharing such interesting posting with us. is bubblegum casting legitimate
bubblegum casting

on Mar 30, 2014

Its really a very interesting posting indeed. Thanks for sharing such interesting posting with us. is bubblegum casting legitimate
bubblegum casting

on Apr 7, 2014

I would also motivate just about every person to save this web page for any favorite assistance to assist posted the appearance.
model mayhem

Please or Register to post comments.

What's National Hog Farmer Blog?

Thoughts about the pork industry this week.

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×