Fourth of July is Peak of the Pork Grilling Season

In addition to celebrating the hard-won freedoms that make our country great, the Fourth of July holiday is also a great time to celebrate pork! I enjoyed a grilled pork chop in the park following the Lennox, SD, Independence Day parade yesterday. Pork chops are thawing at this very moment to add even more sizzle to a family gathering at my parents’ farm today, too.

The Pork Checkoff has been working hard this summer to make sure consumers have plenty of ideas on how to incorporate more pork into their summer grilling plans. Working with one of the country’s leading retailers, the Pork Checkoff has been conducting a high-impact pork grilling promotion to reach shoppers who appreciate pork’s value. “No one spreads a value message like Walmart,” said Rob Kirchofer, national retail marketing manager for the Pork Checkoff. “This is the right place for pork to make its move this summer.”

Walmart has been highlighting pork chops and ribs from June 3 through July 6 by featuring pork in national advertising circulars, broadcasting national radio advertisements and promoting pork through online advertisements. The Walmart campaign is promoting the Checkoff’s Grill Pork Like a SteakSM message. This reflects consumers’ ability to grill their favorite pork cuts just as they would a steak.

 

Like what you’re reading? Subscribe to the National Hog Farmer Weekly Wrap Up newsletter and get the latest news delivered right to your inbox every week!

“We are focused on letting our customers know that they do not need to have a pantry full of ingredients in order to enjoy pork,” Kirchofer said. “All they need is a little salt, pepper and a grill, and they can let the great flavor and versatility of pork take over from there – just as they would their favorite beef steak.”

To keep pork at the forefront, Walmart has been hosting a series of live grilling challenges at select Walmart stores leading up to the 2013 ESSENCE Festival in New Orleans. Walmart has been searching for the top grillmaster in the South through a series of regional cooking competitions. Regional winners will compete for the top prize and national bragging rights at the ESSENCE Family Reunion Day Food Experience Stage powered by Walmart, which kicks off the 2013 ESSENCE Festival and is celebrating food, music and culture this weekend, July 4-7. Through it all, Walmart’s promotions will keep pork top of mind with consumers.

“As the world’s largest retailer, Walmart gives producers a lot of bang for their Checkoff investment,” Kirchofer said. “Producers appreciate the opportunity to work with Walmart and look forward to partnering again in the future.”

Of course, you don’t have to be engaging in cut-throat competition to enjoy pork on the grill. What is your favorite pork chop grill recipe? If you’ve got a favorite summer pork recipe or meal, share it in the “Comments” section here, or email lora.berg@penton.com. As for me, I’m partial to simple garlic salt, and a Penzey’s Spices shallot pepper mix on my grilled pork chops. How about you? The National Hog Farmer staff wishes our readers a safe and happy Fourth of July weekend!

You might also like:

Senators Offer Bill to Restrict Use of Antibiotics in Food Animals

Watch for PED Virus at Summer Fairs

 

Corn Acreage Advances for Fifth Consecutive Year

Discuss this Blog Entry 16

on Aug 2, 2013

Wall-mart has been arranging contests for grilling. How-come I didn't heard about it. Well I love grilled foodstuffs and am fond of pork as well.

rankings

on Mar 15, 2014

collegamento

I couldn't agree more...

on Dec 11, 2013

What a nice place to share some comments for your worthy blog.I am expert in content writing and would like to write custom writing and have online jobs for new comers. There is no other site offering online essays.

on Dec 18, 2013

Hey guys it is a very interesting site to get all the updated information on health issues and its disvantage and to get treatment in a better way
www.doctorwhocentral.com
www.777tech.com
mexicocityoccmeetings.com
denverbroncosprojerseys.com
utmootcourt.com

on Jan 21, 2014

Hmm… I read blogs on a similar topic, but i never visited your blog. I added it to favorites and i’ll be your constant reader.
digital marketers

on Feb 23, 2014

There is obviously a lot to know about this. I think you made some good points in Features also. https://plus.google.com/112458942571457568265

on Mar 3, 2014

Hey guys it is a very interesting site to get all the updated information on health issues and its disvantage and to get treatment in a better way. is bubblegum casting legitimate

on Mar 22, 2014

Youre so cool ! I dont suppose Ive read anything like this before. So nice to find somebody with some original thoughts on this subject. buy youtube views likes and comments

on Mar 24, 2014

There is nothing better then grilling in July. Being able to put some good pork on the grill is so good. The flavor is just amazing. A must to do. http://snurl.com/28pw3er

on Mar 25, 2014

You will accept adequate the bloom of your spine.controversial issues, accounting by you. But i am animated to apprehend that you focused all pros and cons of the topic.Enjoyed the article. It accepted to be Actual accessible to me and I am abiding to all the commenters here! It’s consistently nice back ,,, Electrical Contractor in Phoenix

on Mar 29, 2014

Berkshire hogs came from your shire involving Berks throughout Great britain. These were found out more than two hundred in years past by means of Oliver Cromwell and also their military which pleased with the significant dimension with the Glendale Blinds hogs and the great quality of these various meats.

on Mar 31, 2014

Thanks for a very interesting blog. What else may I get that kind of info written in such a perfect approach? I’ve a undertaking that I am simply now operating on, and I have been at the look out for such info.
http://consumerreportsratesbestmattress.makesit.net/

on Apr 11, 2014

It was great to see the old printshop and everyone who works there again. I am excited to see a printing business still operating and growing, great job guys
http://ismemoryfoamtoxic.makesit.net/

on Apr 12, 2014

This is a great article, Thanks for giving me this information. Keep posting. Acne

Please or Register to post comments.

What's National Hog Farmer Blog?

Thoughts about the pork industry this week.

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×