The Humane Society of the U.S.  (HSUS) is launching a new ad campaign targeting the pork industry and gestation crate use. Wayne Pacelle, HSUS CEO, talks about the upcoming campaign in his blog. HSUS is urging followers to use social media to post an ad featuring a quote made by National Pork Producers (NPPC) Council Director of Communications Dave Warner. Several hundred HSUS followers have registered comments on the NPPC Facebook page rallying against gestation crates this week. 

Lora Berg 1, Editor

August 3, 2012

1 Min Read
HSUS Launching Ad Campaign against Pork Industry

The Humane Society of the U.S.  (HSUS) is launching a new ad campaign targeting the pork industry and gestation crate use. Wayne Pacelle, HSUS CEO, talks about the upcoming campaign in his weekly blog. HSUS is urging followers to use social media to post an ad featuring a quote made by National Pork Producers (NPPC) Council Director of Communications Dave Warner. Several hundred HSUS followers have registered comments on the NPPC Facebook page rallying against gestation crates this week. See Pacelle’s blog post and the new ad here. 

About the Author(s)

Lora Berg 1

Editor, National Hog Farmer

Lora is the editor of National Hog Farmer. She joined the National Hog Farmer editorial team in 1993, served as associate editor, managing editor, contributing editor, and digital editor before being named to the editor position in 2013. She has written and produced electronic newsletters for Farm Industry News, Hay & Forage Grower and BEEF magazines. She was also the founding editor of the Nutrient Management e-newsletter.

Lora grew up on a purebred Berkshire operation in southeastern South Dakota and promoted pork both as the state’s Pork Industry Queen and as an intern with the South Dakota Pork Producers Council. Lora earned her bachelor’s and master’s degrees from South Dakota State University in agricultural journalism and mass communications. She has served as communications specialist for the National Live Stock and Meat Board and as director of communications for the University of Minnesota College of Agricultural, Food and Environmental Sciences. During her career, Lora earned the Story of the Year award from the American Agricultural Editors’ Association and bronze award at the national level in the American Society of Business Publication Editors’ competition. She is passionate about providing information to support National Hog Farmer's pork producer readers through 29 electronic newsletter issues per month, the monthly magazine and nationalhogfarmer.com website.

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